Book: Imagine by Jonah Lehrer

Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are a terrible idea? That the color blue can help you double your creative output? From the New York Times best-selling… Continue reading

Adidas: Ready to Run Experiential Campaign

Adidas wanted to give teens a reason to run so they launched this experiential campaign “Ready to run.” The concept begins with each teen that tries on a pair of Climacools anywhere in… Continue reading

Nike FuelBand “TWEETFUEL” gives twitter activity a physical presence

The Nike+ FuelBand is like a black LiveStrong bracelet that keeps track of your activity. Some of the team at Stinkdigital, who helped create Nike’s recent interactive “My Time Is Now” campaign, seized on the tracking power… Continue reading

10 Insanely Clickable Banner Ads

It’s no secret that at one in 1,000, the average click-through rate for banner ad is rather pitiful. Think of other things with similar probabilities. For instance, over the course of your life, you have… Continue reading

A Marketer’s Guide to Pinterest

MDG Advertising has produced an engaging video highlighting the facts, figures, and findings from its popular “Pin It To Win It” infographic. Pinterest, the social network that lets users collect and share images found… Continue reading

Book: This Is Service Design Thinking

This is Service Design Thinking introduces an inter-disciplinary approach to designing services. Service design is a bit of a buzzword these days and has gained a lot of interest from various fields. This book,… Continue reading

LYNX ANARCHY: The World’s First Invisible Ad

Lynx produce some seriously innovative digital work the world over (AXE in other countries) and probably none more so than this campaign that’s just launched in Australia, with the world’s first invisible ad… Continue reading

How Walmart Is Localizing Its Stores With Facebook

A Local-Social Strategy to Make Big-Box Stores More Relevant to Their Communities Long before the digital age, all business was local and social. Customer engagement was paramount. Shopkeepers, barbers and Avon ladies alike… Continue reading

HELLMANN’S RECIPE RECEIPT

It used to be that the biggest surprise you might find after leaving the supermarket was that you’d been overcharged or forgotten something. Shoppers in Brazil recently found a much more useful surprise… Continue reading

Book – Velocity: The Seven New Laws For A World Gone Digital

Digital technology is changing the way we do business in every way imaginable and if there is anything worth knowing about how to use it to innovate and grow, Stefan Olander and Ajaz… Continue reading