Introducing Google Music
It seemed inevitable. Google Music’s late arrival into the online music marketplace immediately sparked headlines comparing it to its’ biggest competitors: “Can Google Music unseat Apple’s iTunes, Spotify?;” “Cloud Music Showdown: Amazon vs. Apple vs. Google;” and “Google, iTunes Turn up the Volume.”
Why does this matter to you? Because even if you’re Google, when your product is late to the game, you’re going to have to fight for the spotlight. While the jury is still out on whether Google Music is a stand-out, it’s a good time for small business owners to look at just how to surface their new products in an already crowded market.