2011 Best Viral Marketing Video: Kenny Powers is the new CEO of K-Swiss

“We want people to thinking about our brand in a different way,” vice president of marketing Chris Kyle said. “Some people see us as that company that makes conservative, white tennis shoes and some of the kids today don’t even know that much. Here’s their wake-up call. This is who we are now. This is the new product we’re making. And here’s a story to tell you about it.”