Heineken: Personalised QR Code T-Shirts
Music festivals. 10′s of thousands of young people. All there to listen to great music and meet new people. So at the Heineken Open’er Music Festival in Poland, they created a new way for people to create a conversation and connect with complete strangers. Introducing U-Codes, personalised QR codes that promote your desired message to anyone who scans you.
Event goers could visit the Heineken U-Code Dome to setup, personalise and print their own QR code stickers that would, when scanned by any other persona at the festival, connect strangers together to hopefully start a conversation! I love it. Simple, smart and highly enticing for people to participate at this kind of event.