Yves Béhar : Why Designers Should Be In Love With The Process

Fuseproject founder Yves Béhar, the creator of the Jawbone headset and the $100 laptop, shares the seven principles that define his unique approach to the design process. His vision is one of “holistic making” in which the designer is involved from beginning to end — from defining the business model to designing the product to manufacturing to marketing. By “being there all the way.

Advertisements