Steve Jobs: “Marketing is about VALUES”

Steve Jobs, the genius behind Apple give a clear message to all the marketers. “Marketing is about values, We have to be realy clear about what we wont to know about us.” Advertisements


A beautiful and minimalist Labeling

Linda Rottenberg: For Entrepreneurs, “Crazy” Is A Compliment

As the CEO and Co-Founder of Endeavor, Linda Rottenberg works with entrepreneurs around the world on a daily basis, helping them grow their businesses for maximum impact. In this 99% talk, Rottenberg shares… Continue reading

Simon Sinek: If You Don’t Understand People, You Don’t Understand Business

“We’re not good at everything, we’re not good by ourselves,” says Simon Sinek. Our ability to build trust and relationships is the key to our survival as a race, and to thriving as… Continue reading

Smart Packaging

An excellent example of a well-established branding strategy. Every single detail is just perfect. It is more than a healthy beverage, his image gives to the consumer a new cool lifestyle. With “Honne”, the packaging is used as an important tool… Continue reading

Quirky – Social product development

Quirky is a social product development company. Would-be inventors submit product ideas and the Quirky community and team work on them, deciding which are worthwhile and tweaking them. Quirky then sells the product… Continue reading

Steve Jobs Introduces the Apple Store (2001)

Taking care even of the smallest detail. On Mac, every single thing is Branding That´s  the Steve Jobs way. The genius behind the most innovative company of the century. When Steve Jobs  began to create the Mac Success Business with the first Mac Store. Let’s… Continue reading

10 Laws a marketer have to follow

1. Understand “the public” and marketing. 2. Therefore: Marketing. By the time you’re “sick and tired of it,” the public is just beginning to hear about it. 3. Another reason you must repeat… Continue reading

Howard Schultz talking about leadership

Top 100 Most Valuable Global Brands 2011